The ‘essence of the classroom’ IEC campaign by GHANA News ONLINE & Agape Concepts.June 17, 2022
On June 11, 2022, Agape Concepts and GHANA News ONLINE launched an information, education, and communication (IEC) campaign in Tupa, a tiny agricultural village in the Ga South District of the Greater Accra Region. “The Essence of the Classroom” was the campaign’s tagline.
The campaign’s goal was to raise awareness among community members, especially parents, on the need of sending their children to school. It was discovered that the majority of children aged 3 to 14 do not attend school. Parents wanted their children to be on their farms, wandering and gallivanting about the town, rather than enrolling them in school.
The leaders and residents of the village gathered at the community centre for a spectacular durbar. Both Agape Concepts and GHANA News ONLINE executives and staff took turns speaking to the crowd. Mr. Ernest Thompson, the CEO of Agape Concepts, urged parents to take their children’s education seriously, saying that education was the key to helping their children become productive members of society.
“My dear parents, I want to encourage you to send your wards to school as they our future leaders. Education is very good and bring the best out of these kids who will become useful person in our country. I don’t think any parent here wants their child to become social misfits; armed robbers, drug dealers etc. Therefore, we owe it a responsibility to educate and shape our children’s lives in order for to become responsible people.
Flora Simpson, the deputy managing editor of GHANA News ONLINE, emphasised that children of school age should attend school and that this is a non-negotiable.
“Once you bring forth a child, you must take responsibility for that child. There is no excuse about that. The current figure of age 3-14 years not is school, does not make for good reading. It is absolutely non-negotiable about the fact that, children of school going age must be in school.”
The team employed print communication media such as fact sheets, brochures, posters, and flyers to demonstrate the importance of the kid being in the classroom.