Six Latest Ecommerce Trends

Six Latest Ecommerce Trends

August 23, 2022 0 By jolly

Over the past three years, a lot has changed in the world of online commerce. Which adjustments are transient when so many more individuals shop from home in 2020 and 2021? Which ideas will endure? What new eCommerce trends will be prevalent in 2022?

1.More choices for payment

Credit and debit cards came first. Later, tools like PayPal appeared. But nowadays, internet shoppers have a variety of payment options at their disposal. Customers will purchase from your online store more frequently if you can provide them additional options.

Digital wallets like Venmo, which allow consumers to pay through the Venmo app or using a QR code specific to your business, are one new trend.

Buy Now, Pay Later (BNPL) and comparable products like Pay in Four are another payment trend that is rapidly gaining popularity. These let clients to pay in instalments for larger items without having to meet requirements or waste time with traditional financing and credit checks. Check out these six ways that Buy Now, Pay Later can expand your company.

It is advisable to use services like Affirm or PayPal, which integrate with WooCommerce, to add BNPL to your online business.

Finally, as several eCommerce sites and other companies are starting to take cryptocurrency, some customers may even find it to be a good option.

You may accept payments using the WooCommerce Payments extension in over 135 different currencies, from dozens of different countries, and with express payment methods like Apple Pay, Google Pay, and others.

2.Expensive online advertising

Due in large part to the enormous expansion of eCommerce, which has seen its share of overall retail expenditure increase from 10% to 20% in only five years, online advertising expenses have risen. Will this trend endure now that in-person purchasing is returning? It’s difficult to say.

However, Facebook ad prices increased 47% in the previous year, making it even more crucial than ever to concentrate on enhancing your customer retention techniques. Make the most of your current audience because marketing to existing clients is significantly less expensive than pursuing new ones.

3.Giving customers more review options

Consumers want to be sure that firms, which frequently don’t have physical stores, would treat them fairly, therefore online reviews are becoming more and more significant. Your internet standing is very important.

Your marketing strategy should routinely include using email marketing to request evaluations from your greatest clients. Additionally, be sure to provide links to the various review-gathering platforms, such as Google, Yelp, Trustpilot, or other more sector-specific websites that are relevant to your goods and services.

4.Variability in ordering

When it comes to online ordering, customers want more alternatives and choices.

They might want to make a single purchase yet ship their goods to two distinct addresses, for instance. With alternatives like split orders, pre-orders, in-store pickup, and “clicks to bricks,” which combines your online store with in-person selling, you should be able to give flexibility in the ordering process.

Customers should have the option to be informed when a product is back in stock if it is out of stock. Because it adds them to your email list, this is also a clever lead creation technique.

Last but not least, shipping date predictions have an impact on pre-ordering, so be precise with them. Additionally, make sure to keep them informed via email or text on the order’s status, particularly if something causes your first projected shipment date to shift.

5.Customer service chatbots

Many online shops aren’t nearly big enough to employ customer support representatives full-time. What then should you do when online customers have inquiries?

Because they provide better customer assistance than FAQ pages and support forums, chatbots are becoming more and more popular. Because consumers are more inclined to make purchases when their inquiries are answered, they also result in higher revenue. Chatbots were credited with generating $2.8 billion in revenue globally in 2019, and this figure keeps rising.

6.Limited ability to influence internet targeting

Online retailers and other companies employing online advertising now find it much more difficult to efficiently and successfully target their ideal clients as a result of the Apple iOS14 privacy and online tracking upgrade.

Due to this, online advertising is now more expensive and more difficult to monitor for campaign results.

As a result, eCommerce companies need to concentrate on creating their own internal marketing lists and managing their own media.

Because you may advertise to your own list as frequently as you like, increasing your email subscriber list is turning into one of your most crucial marketing techniques. Both MailPoet and AutomateWoo allow you to carry out efficient email marketing and smoothly interact with WooCommerce.

If you ship goods to clients, you probably have a database of physical mailing lists as well. As a result, you might expand your marketing efforts through this channel as well.

Our relates to eCommerce trend #2 on this list, which is about rising advertising expenditures. You have more control over your marketing and advertising expenses if you own your own media. When using internal mailing lists, email and direct mail both fall under this category and are effective strategies to keep customers and raise lifetime customer value.

Source: online selling platform , ecommerce platforms