How to write a business plan for a nail salon

November 17, 2022 0 By george.e.allen94

When starting a nail salon, your dream business may seem like a long way off, but making a plan can help you get there.

With a business plan for your nail salon, you will achieve your goals, focus, and succeed.

Here’s how to make a business plan for a salon to help you get going. It may seem a long way away, but creating an action plan can help.

Start with an executive summary

An executive summary works like an overview of your plan. Think of the summary as a clear and concise preview of things to come for the reader. Your executive summary should include your salon goals and mission statement. Then, use it to describe the big picture.

The summary should include the keys to the success of your business. For example, you will need talented staff who can provide good customer service. You should also create a comforting environment, so your customers enjoy the place and want to return. Writing down these ideas will help you put them into practice later.

Company description

Your business description should include the most important parts of your nail salon, such as the theme or concept, the location, and the target market. This section is your business’s “who, what, when, where, and why.”

A nail salon business plan concept can be a salon that exclusively cuts children or only does hairstyling. If you specialize in certain cuts or plan to be more upscale and skip every day, write down how your salon fits into one of these categories.

The location of your salon is also part of the description. A strong location is a key to attracting new customers and keeping them coming back. Determine how much traffic your store’s door will see, whether customers will have access to parking, or whether public transportation is nearby. Nearby businesses can also be useful: you can partner with other local stores or restaurants to organize special events or promotions.

Market analysis

Show that you know what you’re doing by giving insights and trends in the beauty industry, along with your market analysis. A market analysis addresses how big the market is in terms of both size and value, how much competition there is, and how the market and economy are set up in terms of entry barriers and regulations (this can be done both qualitatively and quantitatively).

Then, analyze how your market and location compare to others. You’ll need to include who has the largest market share, how far away your competitors’ salons are, and what advantages you’ll have over the competition.

End this section with a SWOT analysis, which will expand on what is being done well in the business and what may be a threat to your success. A SWOT analysis is a way to figure out the following:

  • Strengths: what does your business do well? What is your competitive advantage? What resources do you have?
  • Weaknesses: What might limit your ability to gain a competitive advantage? Where can I improve? What inhibits your sales?
  • Opportunities: are there changes in the market? Are there new trends in the sector that you can take advantage of?
  • Threats: what obstacles do you face? If you own a nail salon and plan, Keratin treatments are a good way to make a lot of money, but Magic Sleek is on the rise, so you should plan on that.

Nail Salon services

Include all the services your nail salon will provide clients and the products needed to fulfill those services. Talk about sourcing products and the vendors you will buy your products from. Can you buy in bulk? Once you buy all your products, what will be your inventory control system?

Inventory control is key to running a successful nail salon that turns a profit quickly. As a part of managing the supply chain, inventory control includes:

  • Control and monitoring of inventory orders.
  • Inventory storage.
  • Control of the number of products for sale.

You don’t want to run out of products or overpay when you’re in a rush.

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Marketing Plan

A nail salon marketing plan will help you increase brand visibility when you open your doors, gain new customers and retain current ones. This is what you should include:

Statement of position

Statement of position

A marketing plan should start with a positioning statement that says how you want customers to see your brand. Include the following in a strong positioning statement:

A description of what makes your nail salon unique.

  • How your brand or product helps customers in a way that sets you apart from your competitors
  • The part of the market or category where your business competes
  • Proof that your claims are true and why customers in your target market can trust them.

Target market

Your target market is the people who are the best fit for your products and services. Therefore, you must understand them when analyzing your offers, researching, evaluating your competitors and creating customer profiles.


State your pricing strategy. It should consider your business’s objectives and how prices are seen in the market. For example, evaluate how high-end and low-cost salons price their services. Think about how pricing could contribute to your competitive advantage.


You’ll need a promotional strategy to let new customers know you exist.

First, you must ensure that all your digital channels are working. It’s important to have a website and profiles on review sites. Don’t forget social media, either.

Social media is a cheap way to find new customers and raise awareness of your brand. Think about what you’ll do with each one. Facebook: What kinds of things are you going to post? To find new customers, Twitter:

Think about how you will run regular campaigns on these channels to get people to visit you.

Marketing programs in the business will also help you attract customers. Plan any rewards and loyalty or referral programs you plan to use. You may also want to offer discounted services or service packages for first-time or returning customers.

Organization and administration

You will need to determine the legal structure of your business, which is also known as a business entity. The business form you choose will help determine the income tax form you need to file, affecting your business balance. Entity types include sole proprietorship, partnership, limited partnership, limited liability company (LLC), or corporation.

You should also plan the organizational structure of your business and the number of team members you plan to start with. Write down who is part of your management team and the rest of your staffing needs. For example, how many stylists, specialists, and hair-washers will you need?

Also, you should include the need for technology. Setting up and keeping track of appointments is a key part of running a successful business. When evaluating programming software, look for a solution that:

  • It integrates with your point of sale system so you can take appointments and accept payments in one central place.
  • It syncs with your calendar, so you never miss an appointment.
  • It works across multiple locations and with multiple employees, so you can easily expand your salon.
  • Allow customers to book 24/7, so you’ll never miss out on a new sale.
  • Allows a pre-paid option to reduce the number of people who do not attend the appointment.
  • Rescheduling is practical to ensure a great experience for your customers.

Financial plan

The purpose of your financial plan is to determine how your business will be able to achieve its strategic goals and objectives. Your financial plan will discuss startup costs, financing options, break-even analysis, profit and loss forecasts, and cash flow.

Make a list of salon startup costs, including chairs for clients, hair dryers, and products. Your investors need to know how much money you need to spend upfront and how long it will take to break even.

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